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...in self-expression, quality, design, innovation and fun. Your sunglasses should be an experience. Idyllic, stylish, timeless and adventurous. Endless possibilities, live music, measuring time in sunrises and sunsets. We believe sunglasses should make you happy and comfortable. We believe that great people - not profits - build great companies & communities. This way, you can afford more of what you love, where you love, with who you love.
"We're still a sunglasses company...We're just not going to act like one."
We've attracted and cultivated a community of sun-seekers, jet-setters, style mavens, newcomers, movers and shakers alike. At Shades Club, "If it feels good, do it." Relax and unwind, spend time looking and feeling good, or simply share inspiration gained and pass through.
What began almost 8 years ago as a quest to create high-quality, well-priced shades for friends (for summers, celebrations and vacations)...Evolved into an off the beaten path vibe, complimented by an extremely well-thought-out, premium sunglasses collection and lifestyle.
Sunglasses are expensive. That's not a question. Marked up to over 20 times what they actually cost to make. With the huge price tags, it’s been impossible to buy all the sunglasses you need. You lose and break them easily, and they’re a pain to purchase and replace. We created Shades Club so you'll never have to feel those pains again.
To give the world access to better sunglasses, we got rid of the middleman, innovated the industry, and added modern convenience through subscription. Our direct-to-consumer approach made increasing quality for a fraction of the price a reality, and it shows. Overhead is way lower, our members are happier, and our value - is guaranteed.
Our Limited Edition designs have
Chosen proudly by over 100 celebrities and influencers over any other brand, sold 100% online - all with a less than 1% return rate. To this day, Shades Club stands as the #1 crowdfunded fashion sunglasses project since 2015. We get that buying sunglasses online might seem different, but we’ve got your back.
Thank you.